Our branding guidelines
Our logo expresses connected movement.
It symbolises carriers (represented by different coloured ships) on a journey together to a common destination – digital standardisation.
Use of the logo:
We have several versions of the logo for use on different colour backgrounds.
Our brand palette includes two primary colours (dark nay blue and foam white) and four secondary colours.
Dark navy blue Hex : 1E1E2C / Pantone : 282 up
Foam white Hex : F8F7F7
Teal blue Hex : 009093 / Pantone : 7716 up
Coral orange Hex : DE5141 / Pantone : 7597 up
Buoy yellow Hex : F3E300 / Pantone : yellow up
Steel grey Hex : E4E4E6 / Pantone : warm grey 1 up