By Mariana Bock-Losada, Chief Growth Officer, DCSA

The theme that ran through the day is that the industry's digitisation challenge is no longer primarily technical. The standards exist. The technology exists. What remains is the harder work: creating the commercial conditions, the organisational will, and the cross-industry alignment needed for standards to scale to the genuine market default.
That shift in framing matters. It changes who needs to be at the table, what conversations need to happen, and what DCSA's role is. DCSA develops and maintains the standards. But the industry decides whether to use them. The pace is the industry's to set.

The most substantive discussion of the day centred on advocacy: how companies across the ecosystem can use their commercial relationships and procurement decisions to accelerate standards adoption.
For DCSA+ partners in particular, this is significant. When companies make digital standards a condition of carrier and forwarder engagement, not a preference but a requirement, the commercial logic shifts for everyone downstream. Standards become easier to justify internally. The business case writes itself.

The sessions that generated the most useful discussion were the ones where participants spoke from operational experience: what their organisations had actually implemented, where adoption had stalled, and what had moved the needle. That quality of exchange, face-to-face and in first-person is precisely what this format of event is designed to enable.
It is also what is hardest to replicate outside the room. The conversations that shifted thinking happened in the moment, between people dealing with the same challenges from different positions in the supply chain. That is the point of convening in person.


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Mariana Bock-Losada
Zurich
Mariana Bock-Losada serves as Chief Growth Officer at DCSA, where she leads the organisation's efforts to build and develop partnerships across the stakeholder ecosystem, accelerating the adoption of digitalisation and standardisation throughout the container shipping industry. She brings extensive experience in business development, marketing, sales, and communications, with a background in digital transformation and entrepreneurial leadership.